Coach 's coming half year sales of $300000000

As a luxury entry-level try to brand, the year Coach2012 has completed sales of $300000000, up 60% year-on-year growth rate. Coach China president and CEO JonathanSeliger expresses to our newspaper, the next step they will continue with the annual rate of 30 March two or three line city, overweight men's products, develop electronic business, for the 2013 annual sales of at least $400000000.
As a " civilian" the luxury goods company, Coach commodity price is a brand of 5~7. As of June 30, 2012, the coach has become China's market share ranked third of the brand, sales of $300000000, the growth rate as high as 60%.
In October 17th, Shanghai new world, Coach Lee Hom LEGACY series products launched in the autumn and winter. This also marks the home came from the male luxury brand began to pay attention coach factory outlet to their business.
According to Coach Chinese president and CEO JonathanSeliger prospect, and products with force, 2013 Chinese markets will achieve sales of at least 400000000 yuan, realize the luxury handbags and accessories market for not less than 10% of the market share.
He served successively as Feng Group, benefit state management company and the card screen International China head of JonathanSeliger in China luxury management circles, especially in the intervention of marketing and brand building in the field renowned. In his eyes, as an originated from the baseball products company, although before had always preferred the female market, but now the male market consumption potentially be a trend which cannot be halted.
According to the Coach survey, the male consumer market share of the global luxury goods market share of over 15%, nearly $6000000000; the Chinese luxury goods market with a total capacity of 3900000000 U.S. dollars, which the male consumer goods to occupy the 1/3 of them, and in the rapidly growing. yolakss7 In fiscal 2012, coach men's products annual sales doubled, to $400000000, its total sales accounted for 9% of global. " We note that, in China's luxury shops, more women to men by the selection of products, we will adopt the mixed sales and in major coach bags city to open a flagship store in the form of promotion or male products. " JonathanSeliger said. At present the sale channel 75% for mixed sales, in August this year in Shanghai, Shenyang have opened three Mens independent flagship stores.
It is reported, in order to understand customer psychology, Coach every year to spend $5000000 to market and consumer research, including 8000 Chinese consumers, the survey found that Chinese consumers pay more attention to the bag and accessories of the utility, while men in all accessories compared to watches, pay more attention to the quality of the tie bag.
China has been a luxury sacred gold, but, as the economic slowdown in the growth, including Burberry. PRADA, Zhou Dafu, a luxury brand sales from a quarter were showing signs of fatigue. Among Burberry2012 year money newspaper shows first quarter, Asia-Pacific area growth rate fell to 18%, lower than the same period last year 67% increase. The PRADA results in 2010, the sales revenue grew 69.1% (swap for 58.7%), which reported in 2011 have dropped to 40%. The luxury goods industry is facing more and more challenges. By virtue of innovation and value nature, Coach low-key strategy gives it the opportunity to counterattack. Since 2009, Coach mainland retail business reply, begin overall marketing and packaging, in the new expansion and same store sales grow with two digit dual drive, Chinese market in 2012 year achieved sales of more than $300000000, an increase of more than 60%.
" Coach high quality and inexpensive has been able to resist the downside risks to the economy, proved, now luxury purchases also incline to reason. " JonathanSeliger said.
According to introduction, the current coach in China a total of 96 stores, of which 79 is located in China's 36 City, at present the coach still holds annual open 30 stores speeds, quickly seize the Chinese city two or three lines. Compared to other competitors, one of the advantages of coaching lies in its multiple distribution channels strategy, coach outlet this means that coach can in a department store, retail shops, stores and manufacturers direct sales stores sell products. In his view, China two or three cities already have considerable purchasing power, China's market will in the near future more than Japan.