Luxury brands get along well with the new media

White collar Li Daini (a pseudonym) every time pass by the company near the Plaza 66 did not forget the Internet using a mobile phone check-in, based on the true geographic LBS application (Location Based Service, location based services) is now young people 's most favorite and popular social networking mode.
White collar Li Daini (a pseudonym) every time pass by the company near the Plaza 66 did not forget the Internet using a mobile phone check-in, based on the true geographic LBS application (Location Based Service, location based services) is now young people 's most favorite and popular social networking mode.
What differ with the past is, signing after Li Daini has increasingly received the high-end brand push information, including the history, coach outlet culture, coach factory outlet online sale brand stores details as well as the ongoing activities at the moment.
For high-end brands such as " overtures ", Li Daini did not feel disturbed. Although just for graduate work in her character, current income cannot support her frequent consumption of luxury goods, but to let her luxury yearning for such "early education " does not exclude, instead also increased her these brands.
Yes, the " superior " luxury brands are now trying to active pursuit of existing or potential consumer groups, they have to break through the traditional and conservative, in the new media marketing spend time close with a new generation of coach factory outlet canada young consumer distance.
Fusion of LBS coach factory outlet social application that dares to innovate luxury brands see opportunity. Rhodes senior vice president, general manager of the Shanghai area a " daily of the first finance and economics " in an interview: " the final implementation of luxury brand and consumer contact is through retail, and retail is definitely and geographic location have a relationship, in addition to young potential users of advanced education and training, so many brands also beginning in the fusion of LBS social networking applications try on. "
However, whether maintain both images and can achieve a meaningful result, in good looks are always a luxury brand in the face of the new media is the important consideration.
On the new media the positive attitude of the British luxury brand Burberry) in the Chinese market has not slowed down the pace of innovation, it is the earliest attempt and domestic LBS website -- the street network launched the interactive marketing cooperation. While in the united states and Britain tried it with Foursquare brand marketing. Louis Vuitton (Louis Vuitton) was also determined in Chinese local street online try.
Subsequently, Bvlgari) Starwood), Starwood Hotels & Resorts, coach), Michael Kors name has appeared in and street network cooperation high-end brand list. Street network market director Li You told the newspaper: " This year and luxury brand cooperation project between the volume of last year's two to three times. "
The street network users in the high-end places near attendance, mobile phone users will receive his place near the high-end brand stores information, and store design, brand's history, culture and now ongoing activity are introduced in detail.
And besides active advertising push aside, some luxury brands also hoped that through the street network will link the business opportunities and online together. For example, users with online to receive, collect "badge " (the street network award user experience one way) in the specified time to brand shop entities exchange gifts, in order to increase store traffic.
With the luxury brand in the process of cooperation, Li You felt in addition yolakss35 to hope to improve brand awareness, luxury brand for the " interactive" appeal in the strengthening, and then the crowd to the retail terminal. And like the street network such that the LBS website, the user also reflects the strong social, roadside active users participate in activities will be synchronized using other social platforms to maintain in 3 above, it will play many times the dissemination effect.
But the location based social application of complex and scattered crowd. Luxury brand is not afraid of the " noisy" environment?
In fact, in the early and luxury brand communication, Li You heard the other emphasise most are " not very noisy audience environment ". " Can't pull low brand image ".
In other words, the luxury brand to " precision " to find and they fit the user, and based on the real geographical sign sharing can easily identify whether the user often enters the high-end establishments, and determine whether the user is it right? The largest number of users sign in airport information for luxury brands saw the street network cooperation agreement.
Only the user appears to place to lay the advertising activity is not enough. In order to maintain the existing brand image, the street network in the design of high-end brand communication with users, but also special attention coach factory outlet coupon to the Volkswagen brand apart.
" High-end brand advertising and information push will focus on brand culture connotation and, coach outlet or and design, designers of the humanities and arts, but not new or promotional information. And popularization of the brand will focus on fun, offers and discounts. " Li You.
Fusion of LBS interactive marketing set multiple transmission and precise integration, will become a luxury brand gets along well with the new media darling? God said: " LBS social networking applications, including new media is an inevitable trend, because it has the advanced coach factory outlet online store education, training of young consumers in the long-term value, but only from the current point of view, after all the domestic LBS website user quantity is limited. "
In good looks, today's luxury brand for new media attitude has some " overcorrect ", he suggests, luxury brand to new media and new media, or to consider new media can maintain brand both image and can achieve a meaningful result.